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9/16/2019

Select Soy Sauce and Sukang Puti now in Visayas and Mindanao

Wellmade Manufacturing Corporation Launches Select Soy Sauce and Sukang Puti in
VISMIN

Filipino well-loved dishes: Pancit and Adobo cooked with Select soy sauce and sukang puti

As a mom, being the one in-charge of our kitchen, I am always on the lookout for things that give ultimate value for money. For sure, I am not alone in the  unwritten rule that grocery food items need to be both great-tasting and affordable to be in my grocery list! Do you agree? 

And since no Filipino table is complete without our well-loved comfort food such as adobo and pansit, moms and dads or anyone in the family who loves cooking, particularly those from the Visayas and Mindanao would be delighted to know that Luzon's favorite brand, SELECT soy sauce and suking puti is finally available in the area.

I attended the product launch here in Davao City at dusitD2 (Dusit Thani Hotel) last week and the chef prepared the above-mentioned Pinoy dishes using Select soy sauce and sukang puti. We had the chance to sample them and personally I can say that they certainly tasted good. I liked it that the adobo had the classic taste, not too sour and with a hint of sweetness in it.
 dusitD2 Exec Sous Chef Rauzer Garcia's sulit sarap meals

To give you a background, Select is produced by Wellmade Manufacturing Corporation which is a trusted brand by Filipinos. For 44 years now, the company and the Select brand is synonymous to quality and taste, essential elements of a product that make food taste extra special.

Select is proudly Philippine-made. It is the brands mission is to provide high quality, healthy,
cooking products that are affordable to the average Filipino consumer.

A husband and wife Chinese migrants established Essential Manufacturing in 1975 with Select
Soy Sauce and Select Vinegar as the company’s main products. With limited capital, they started
a small business with minimal production and distribution limited in Luzon,” said Joseph Charles
Cruel, the managing director of Wellmade.

We’re a year short of turning 45 years old. We took small yet sure steps with the company’s
growth. This year will be another milestone for Wellmade when the Select products will start its
distribution in Visayas and Mindanao,” he said.

Select products has been tried and tested for more than four decades now. It uses a Chinese
tradition of fermenting soy sauce, which is passed from generation to generation. The soy sauce
is made with with naturally-fermented soy and the vinegar is made from naturally fermented
sugar cane.

The high quality raw ingredients and the process makes a big difference in flavor. The Select
Soy Sauce has the right degree of saltiness with a hint of sweetness, while the Select Vinegar has
that fresh, lightly salted taste to it.

True to the mission of Wellmade, making quality products affordable for all, Wellmade wants
Select to be available to the VisMin market.

“In fact, in Luzon, we are priced lower than the brands Select shares the grocery, sari-sari store
and even the public market shelves with. The 200ml Select Soy Sauce with Easy Twist Cap is
only Php 7.50 while the 200ml Select Sukang Puti with Easy Twist Cap is tagged low at Php
5.35. Price and positioning of the products should be very accessible to everyone. We will make
sure it is the same in Visayas and Mindanao,” he added.

With the high quality and safety seal of Select Soy Sauce and Select Sukang Puti now available
in the market, every household chef can whip up the favorite family recipes at a lesser cost. Now,
that’s Sulit sarap!

 Wellmade executives with Davao bloggers

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